Grapevine communication existed from the American Civil War to the First World War. This is quite similar to the vine of grapes. Grapevine communication is the informal communication network within an organization.. We will never learn and improve if we do not leave room to grow. These concepts can be applied to our social interactions as well as our ideas in business. Using Grapevine Communication effectively as a workplace communication tool There are many reasons why grapevine communication exists within the office environment and is one of the business communication activities that occurs in any company. Meaning of Grapevine Communication. In an organization setting, grapevine communication is prevalent at the lower levels of an establishment or organization. ADVERTISEMENTS: Informal communication is also known as grapevine communication because there is no definite route of communication for sharing information. Although every business-organization has its formal channels of communication, the informal channel of communication called grapevine also operates in it. [2] Peter Stimpsonand Alastair Farquharson (2010). Just like the grapevine plant: it spreads in random ways and it goes where it can. Although the most obvious reason is that nosey people are everywhere, there is also another more credible … Grapevines branch out and expand organically, encouraging us to do the same and “go with the flow” sometimes. Grapevine is an informal communication network, which ignores formal channels of communication and spreads rumors and gossips at all levels of the business organization. In this form of communication, information converges a long way by passing from one person to another person leaving no indication from which point it started. It is called so because it stretches throughout the organization in all directions irrespective of the authority levels. Grapevine is an informal channel of business communication. Workplace Communication Methods. It arises due to the co-existence of people. It is called so because it stretches throughout the organization in all directions irrespective of the authority levels. Managing organizational behavior. The organization should not eliminate the grapevine communication because it can help the employees in doing their work. […] [1] Ronald R. Sim (2002). Grapevine Meanings. Grapevine communication is an informal channel of business communication. United States: Greenwood Publishing Group. Grapevine is a form of informal communication. Grapevine Communication: It is a form of informal communication in business that develops within an organisation. it does not follow horizontal or vertical communication. Many have asked why such type of communication is called grapevine. The term gained a boost in popularity through its use in the Motown song I Heard It Through the Grapevine, a major hit single for both Marvin Gaye and Gladys Knight & the Pips in the late 1960s. By definition, grapevine is a form of informal communication that is usually based on rumors. What is grapevine communication? The dictionary gives us a definition for the grapevine which says it is "the informal transmission of information, gossip or rumor from person to person" The grapevine is the informal and unsanctioned information network within every organization. The grapevine is used to spread information bypassing the formal communication structure. Grapevine Communication. Therefore, it is found in all organizations. Cambridge International AS and A level Business Studies 2nd Edition. The information flows in any order i.e. Meaning of Grapevine Communication. 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